There seems to be a lot of chat at the moment centred around Google Glass (google’s AR – ‘augmented reality’ – concept). This is an interesting topic for me as a couple of friends of mine were at the cutting edge of AR technology 5 or so years ago. They had been commissioned to made these stereoscopic goggles which, at the time, was the most streamlined way of having camera-processor-screen in one small unit. Then this thing called the iPhone came out and the goggles were scrapped.
But Google has clearly kept the goggles angle alive and have recently released this video to demonstrate some potential uses of their experimental product, which is still barely more than a pipe dream at this point. The video hints at broad integrations between the real world and these intelligent glasses, with voice commands, a la Siri, the unit (in the video anyway!) seamlessly augments that which you see with all the wonderous information that google has to offer. Great huh?! Well the populist voices of the internet don’t seem to agree. The backlash on this video has been incredible!
There are now countless youtube parodies hypothesising the risks of having a computer interface as your view of the world, the fun that homeland security could have by tapping into your feed, the horrors of being ‘plugged in’ 24-7 and the extreme advertising that you could potentially be subjected to are just some of the objections that people are raising to the concept.
But then again people have been wrong before. Technology is now evolving at breakneck speed; it’s only natural for people to resent that a little, but the world’s major companies are taking note. Oakley sunglasses recently came out and said that they’ve been working along similar lines as Google for the past 10 years. This new area of tech has been dubbed ‘wearables’ and according to leading researcher Sarah Rotman Epps:
“Within three years, having a strategy for wearables will be as important as having a strategy for tablets is today,” Epps told The Huffington Post in a telephone interview. “We will see wearables as the next big important category of devices to care about.”
Let’s see if she’s right. I showed the Google glass video to one of the friends I mentioned above and he made an interesting point. In his opinion the uses for these goggles are yet to be invented or probably even conceived of yet; certainly makes it a little harder to judge. Should be fun to find out what happens with it all!













































