Through the looking glass

There seems to be a lot of chat at the moment centred around Google Glass (google’s AR – ‘augmented reality’ – concept). This is an interesting topic for me as a couple of friends of mine were at the cutting edge of AR technology 5 or so years ago. They had been commissioned to made these stereoscopic goggles which, at the time, was the most streamlined way of having camera-processor-screen in one small unit. Then this thing called the iPhone came out and the goggles were scrapped.

But Google has clearly kept the goggles angle alive and have recently released this video to demonstrate some potential uses of their experimental product, which is still barely more than a pipe dream at this point. The video hints at broad integrations between the real world and these intelligent glasses, with voice commands, a la Siri, the unit (in the video anyway!) seamlessly augments that which you see with all the wonderous information that google has to offer. Great huh?! Well the populist voices of the internet don’t seem to agree. The backlash on this video has been incredible!

There are now countless youtube parodies hypothesising the risks of having a computer interface as your view of the world, the fun that homeland security could have by tapping into your feed, the horrors of being ‘plugged in’ 24-7 and the extreme advertising that you could potentially be subjected to are just some of the objections that people are raising to the concept.

But then again people have been wrong before. Technology is now evolving at breakneck speed; it’s only natural for people to resent that a little, but the world’s major companies are taking note. Oakley sunglasses recently came out and said that they’ve been working along similar lines as Google for the past 10 years. This new area of tech has been dubbed ‘wearables’ and according to leading researcher Sarah Rotman Epps:

“Within three years, having a strategy for wearables will be as important as having a strategy for tablets is today,” Epps told The Huffington Post in a telephone interview. “We will see wearables as the next big important category of devices to care about.”

Let’s see if she’s right. I showed the Google glass video to one of the friends I mentioned above and he made an interesting point. In his opinion the uses for these goggles are yet to be invented or probably even conceived of yet; certainly makes it a little harder to judge. Should be fun to find out what happens with it all!

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Google quests for perfect April Fools prank

In what can only be described as, “April Fools!!!”, Google has once again raised the stakes. This year, they are bringing Google Maps to the cartridge operated 8-bit Nintendo ‘Family Computer’ and ‘NES’ consoles that I occupied my childhood with. Well it’s about time!

The company has repeatedly embraced this tradition, starting back in 2000. There is even a wikipedia article listing all their previous exploits. ‘Google Teleport’ is one such example that had people scratching their heads.

While this is all very entertaining (and not really true), Google has actually rolled out the service to the web today, without compromising any mapping functionality. The entire world now resembles a computer game, circa 1983. You can give it a whirl by clicking the ‘Quest’ button at the top right hand corner of any Google Maps page. Quite incredible the lengths some people will go to for a laugh.

See for yourself

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Scroll Mania

As you know, the web is in a transitional period (more than usual!) where Flash based brand experience sites are making place for rich Javascript and HTML5/CSS 3 based sites.

The ‘Parallax Scroll’ must be the open source phenomenon that really epitomizes this time. We’ve had the web 2.0 look with the big glossy buttons and huge global footers, and in a few years from now we will look back and say: “Ah, yeah the parallax scroll period!”

Don’t get me wrong; it’s a very satisfying piece of interaction, and we’re actually doing some ourselves. But Nike as always has set the benchmark, so may I present to you the mother of all parallax scroll sites:
http://www.nike.com/jumpman23/aj2012/

Mind-blowing and absolutely beautiful!
Ironically, it’s not that mobile friendly though… it crashes the iPad.

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Waterplay – Cascading Style Sheets (CSS)

We have all heard of CSS and the wonderful stuff that it can do. We also know what CSS stands for – Cascading Style Sheets. Much of the magic of the inter-web is wet with the stuff. A look back over the years reveals that the flow of CSS has gone from a trickle to a torrent. Once simple 10Kb CSS files used to line the Internet. Now the liquid truly gushes from fibre networks like there’s no tomorrow.

OK, enough of the water references. But really, part of the magic of Cascading Style Sheets is in it’s ability to cascade. The rules and culverts run, starting from high up, right down to the last period in the every website’s terms and conditions. Lucida Grande can be safely set upon the mountain top, to begin the cascade, and further down the slope, Courier can overrule, when it’s given permission to do so (go on – be brave!). It’s a bit like setting up a complex and hidden watering system that feeds the plants, flowers and pages that we all see. And enjoy.

The other part of it’s magic is in it’s simplicty – that you can describe, or transcribe, a beautiful design using just numbers and words into something that has a life of it’s own. And something that you can play with.

It’s been no surprise to see the widespread adoption of ipads and iphones (and androids) partly, no less, from good design that was informed by what CSS could do. But the key point is that people are playing directly with CSS as they use these devices. They are swiping, tapping and pinching something tangible – it’s the hand connecting directly with the aqueous nature of CSS. There’s no pools of stagnation on these devices like Microsoft’s recent implementation of HTML in email (they use Word as their CSS rendering engine). Partly this is due to the fantastic rise to fame of CSS browser rendering engines like Webkit and co. – long since battle hardened from the browser wars.

It’s an exciting time to be working with CSS. Especially with all the moveable magic of CSS3 transitions. May I long get my feet wet.

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Bet you didn’t expect that!

I love TED.com; it’s totally unparalleled at the moment and it’s one of the few places that you can go on the net to really feel hope. Sometimes, when I read the newspaper or watch the 6pm news I have to jump on to TED afterwards to let me know that someone is actually out there working on fixing some of these things.

Anyway – last time I felt the need to visit I stumbled across a short and light-hearted (by TED standards) talk by Youtube’s Trend Manager Kevin Allocca called, ‘Why videos go viral’.

Hear it from the horse’s mouth

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Pinteresting?

The challenge in the office this week has been to add a little more feminine flavour to our blog, one I couldn’t resist of course! And what more relevant feminine (or is it feminist) subject than Pinterest right now. I can’t decide if I love it or hate it.

If you haven’t heard it is HUGE. According to Wikipedia in January 2012 comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. Pinterest’s wide reach helped it achieve an average of 11 million visits each week in December 2011. And interestingly most of the site’s users are female, with 97% of the site’s Facebook “likes” being made by women.

It is great if you need to find a moodboard of ‘little black dresses’ or of ‘anaglypta wallpapers’ for example. Quite useful in fact to our creative team for research.

Or as one blogger said: “Basically, imagine going to a museum that’s been curated by someone’s hip aunt using magazines and Hallmark cards as her only resource, and you’ve been to Pinterest”. This guy talks about how shallow and frivolous the whole thing is: http://thoughtcatalog.com/2012/pinterest-the-depths-we-will-go-to-not-read/

But then there are the plain depressing themes like ‘thinspo’ (thinspiration) and ‘fitspo’ (fitspiration). Here was I thinking it was a wholesome obsession, at least the 11 milllion women on here each week are doing something creative but alas… it seems that topics like this are huge.  Sad to be reminded that those same old female body issues are still such a big thing for so many women – just in the form of digital moodboards this time. Yawn. I am sure this could turn into a whole thesis so I will leave it here and let you check out this lot for yourselves:

http://pinterest.com/search/boards/?q=thinspo

http://pinterest.com/bombshellfit/health-nutrition-fitness-3/

And check out the bitchy comments on this one:

http://pinterest.com/pin/147704062749036253/

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www.yourwebsite.WTF!?!?

You know when you have a piece of information that you just sort of think that everyone else knows too. Well today I started talking about custom domain suffixes and everyone in the office was like WHAAAT?? So much so in fact that I had to go and check my facts.

But, it really is true. The ICANN (Internet Corporation for Assigned Names and Numbers) announced (in June ’11) that they will be taking applications up until mid April this year for companies and well-heeled individuals to purchase their own .whateveryouwant domain suffixes. So you might be heading to www.salted.herring in the not too distant future.

That is if it wasn’t $185,000 to register one of these bad boys, with an extra $25,000 p/a upkeep fee!

It will be interesting to see what happens over the next few months as this rolls out, I’m guessing that ICANN is taking a bit of a punt here (ie that Apple & Google are going to have an arms race over .smartphone or Coke will bother to buy .cola) but if these suffixes do become popular it might be something to keep note of.

watchthis.space

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CSS Browser bugs – Heros and Villains

In this day and age, everybody wants a hero. My hero is of course CSS. And what is a hero without a villain? Browser bugs, of course.

It’s evil stuff! It has a half life of at least 5 to 10 years. To the CSS box model in shining armour, browser bugs are debilitating, especially when the likes of Internet Explorer have to render our hero. Over at Planet Microsoft, there’s lots of evil scheming afoot and browser bugs scuttling around on factory floors.

But, as we all know, villains come in different tights. Mobile Webkit flavours. Even standard bearers Opera and Firefox have their own dark days. And even Chromium isn’t always impervious to Kryptonite.

CSS can’t fight these guys on it’s own. It needs help. And that help comes from [...trumpet blasts...] a veritable army of eager web developers who stay up all night doing the undoable, fixing the unfixable, sharing their magic recipies and generally being incredible. Where would we be without CSS PIE? KAPOW! Would our web citizens be safe without the seminal work of Big John from www.positioniseverything.net? BLAMMO! And let’s hear it for the forum masters, making all those voices heard and, God bless, searchable! BOOM!

We all want to tread the hero’s path, towards a CSS that contains ne’er a hack in it’s hallowed rules. But can we do that? No, we can’t. In comes Firebug to help us in our daily debugging ritual. In comes handy tools like Virtual Box and multi IE’s to sandbag the flood. In comes IE’s famous ‘Conditional comments’ from a somewhat reformed Planet Microsoft (can we ever trust them?) to sanctify the cursed.

CSS has long fascinated designers, with web gurus, commentators and critics alike exploring the virtues of a simple syntax to describe the presentation semantics of a webpage. Jeffrey Zeldman discussed the mystic qualities of CSS in the early 90s, and famed Jeremy Keith has shown us how we can use JavaScript to interact with CSS. CSS development has often been the subject of dispute, with members of the CSS Working Group over at the World Wide Web Consortium (W3C) falling out. CSS masters, like Tantek Çelik, manage to keep the mere mortals in line, but disagreement amongst the CSS and browser development community seems to be part of the journey. Firefox and Opera’s scheming to adopt -webkit vendor prefixes is a good example: http://www.alistapart.com/articles/the-vendor-prefix-predicament-alas-eric-meyer-interviews-tantek-celik

Between these people (W3C), browser makers, and our army of CSS developers, progress is being made. This is not the thirty year war that ravaged Europe in the 17th Century. I mean, just check this out http://lab.simurai.com/tilt-shift/ (sorry Google Chrome, or Safari only). I can’t think of a better demonstration of what our hero is truly capable of (in a capable browser, of course).

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Flickr Fridays

A  look at this weeks best found imagery.

See for yourself

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Brian Eno Did What?

Having recently touched on Microsoft’s ‘Future Vision’, I thought I would take a quick look back at a very specific piece of it’s legacy.

For instance, there was a moment when Internet Explorer was the one of the best web browsers available. In fact for a time it was simply labelled as, ‘The Internet’ for lack of competition. This was the golden era in Microsoft’s history. This was Windows 95. Minesweeper anyone?

Well you might also remember the startup sound that greeted you each time you switched the computer on. Interestingly (and rather surprisingly actually) this was created by Brian Eno of  ’Roxy Music’ fame. This is also the man who urinated in Marcel Duchamp’s ‘Fountain’ while on display the Museum of Modern Art.

According to Eno, his brief was simple yet intricate, “We want a piece of music that is inspiring, universal, optimistic, futuristic, sentimental, emotional… and it must be 31/4 seconds long”. He is said to have written 83 compositions before settling on the final ‘Microsoft Sound’. A sound which has become so entrenched in the brand it’s hard to imagine a time before it existed.

Ironically, Eno later admitted to writing the piece on a Mac.

See for yourself

Addendum: A few years later  Microsoft commissioned Eno to write a 6min song to play while Windows XP installed. Only you probably never heard it because Windows didn’t install actually your sound drivers until after the song played! Ooops.

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Apple Chomp’s into App issue

With the app store having just surpassed 25 billion app downloads and with over 500,000 apps now available the question that is looming is app discovery – how do you possibly find anything new?

Well, that may be about to change as we noticed in Tech Crunch a couple of weeks back:

“Right now, it’s hard [finding new apps] and getting harder by the day. The strong get stronger while new apps often have trouble breaking in. But with an acquisition that Apple has just made, they hope to change that. Apple has bought the app search and discovery platform Chomp, we’ve learned.”

So, what is Chomp & why did Apple need to make a change?

As Tim Bradshaw from Tech Hub explains it: “Currently, Apple itself handpicks around 40 apps to showcase on the App Store’s homepage, which can be akin to winning the lottery for lucky developers who gain huge exposure to prospective customers. However, unless they are picked out from the crowd or invest substantially in advertising to reach the top of the App Store charts, a large number of apps languish undiscovered – prompting complaints from some developers about the lack of ways to publicise new releases.

Chomp groups apps by theme – such as “live sports” – and also provides personalised recommendations. Its algorithm learns what apps do, rather than just using their names, to allow easier browsing. Apple already has its own personalisation technology, Genius, but the acquisition of Chomp has been seen as an admission that it needed improvement.”

Chomp’s USP also includes a far more effective keyword search than the app store currently has and also heavily leans on it’s strong and vocal followers who are very active at ranking and commenting on apps.

So it looks like distributing your app is going to come down to an old fashioned, social network based popularity contest. Better get your mates to join Chomp and start voting!

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Flash on the iPhone… kind of

As you may have seen in a previous post we made our first foray into mobile application development building the Splore 2012 Festival app for the iPhone… made using Flash. Or more specifically Adobe AIR – to put simply is a tool that allows developers to deploy applications made in Flash to mobile devices.  With a limited timeframe to both learn and develop the app we were pleased with the end result. It proved to be very popular with it being in the top five downloads in the Music category in New Zealand a day after it’s release.

The main advantage of using Adobe AIR is that applications can be developed and deployed to multiple devices (mobiles and tablets running iOS, Android and Blackberry specifically) using the same source code. Although this is not necessarily as simple as it may seem it is generally quicker than having to write in different languages if you wanted to target multiple platforms and reach the widest audience possible. With this in mind designing for devices with different screen sizes and resolutions is a major factor in order to get a consistent experience across the board. While developing the Splore app we thought about targeting Android phones but unfortunately time was extremely tight and we didn’t want to sacrifice quality with an unoptimised version which wouldn’t have matched the iPhone.

One of the major disadvantages of developing for any device using a non-native language is a degradation of performance especially for graphically intensive apps. We initially encountered such problems while developing Splore 2012 but after some heavy duty optimisations we were able to get it working very well. Now with the most recent update to Adobe AIR (version 3.2) however it’s possible to create even richer content thanks to a new feature called Stage3D which allows developers to take advantage of graphics hardware processing. This means it’s now possible to build apps ranging from utilities to games that perform incredibly smoothly as if they were written in the devices native language (and not just 3D based content as the name ‘Stage3D’ might suggest).

With Adobe stopping development of the Flash Player for mobile web browsers and the rise of HTML5 it appears they are taking Flash down the application and game development route via Adobe AIR. Flash for desktops will still be around for a while yet but the focus on making sites has been shifting noticeably over the last year or so. Adobe recently launched a new section of their site (http://gaming.adobe.com) demonstrating the power of Flash for game development which contains some impressive examples of what is achievable and what we can expect to see in the near future.

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Future Vision

It’s fair to say that Microsoft Office isn’t a product most people would associate with cutting edge user interface design or technical innovation. Unless that person was Steve Ballmer. But for non Microsoft CEO types like you and I, it just isn’t. Not yet anyway.

But this article isn’t about the present time, so forget all that. Let’s direct our attention to the future for a moment, into the post-PC era.

This concept video produced by Microsoft imagines a time, 5-10 years from now, in which our day-to-day tasks would be increasingly facilitated and enriched by a plethora of digital devices, each seamlessly interconnected, feature rich and infinitely useful. Not to mention stunningly designed, with a level of refinement typically (but not entirely) absent from this particular company’s products. This surely is a brave new world.

See for yourself

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Herrings crack Splore App

Well… It’s official!

Salted Herring has taken it’s first step in the wide world of app development!

Presenting Splore 2012 App for iPhone (sorry Androids but we didn’t have time).

Includes full line-up on all stages for the festival, organisable by Stage and Time, bio’s for the hundred’s of acts (including videos by those that have them), a scrollable site map and a whole lot more useful info for the Splore 2012 attendee.

We hope it’s a rockin’ party for everyone who head’s out. We wouldn’t miss it for the world!

Download your free app to iPhone here:                                                                                        http://itunes.apple.com/us/app/splore-2012/id499383816?ls=1&mt=8

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Flickr Fridays

A  look at this weeks best found imagery.

See for yourself

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Herrings in Auckland

No we are not leaving Wellington – well not yet anyway. We love this windy, cold and wild city! But we have been spending a lot of time flying back and forth lately so when Ellie (our senior account director) announced that her husband had landed an amazing job at Eden park we jumped at the chance to have her build up our base there.

Although Wellington based, Salted Herring has always been a global business with a few clients still in Amsterdam, one in Italy and several in Australia. So Auckland has never seemed that far away. But we do like to spend time with the people we work with so now we are all set up to pop in for a quick cuppa if the need arises.

Initially our office will be located at the Biz Dojo, a shared set of serviced creative spaces in the architecturally spectacular Ironbank building on K Road. Nick Shewring, one of the founders describes it as a ‘new way to work’ and says the BizDojo specialises in creating ‘purpose-built working spaces full of thriving residents. Taking small, dynamic, adaptable businesses, we place them in an atmosphere of collaboration and community’. It is a very exciting space full of lovely people so it’s a great way to ease into a new city. We also have plenty of meeting rooms and free flowing coffee.

This means we are now there to catch up with Auckland clients whenever required. Ellie is available for WIPs, briefings and business therapy sessions as required!

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Full Windsor, It’s Fresh.

Full Windsor is the brainchild of Mark Windsor, a Kiwi product designer. He’s passionate about three things: riding bikes, designing imaginative bike products, and riding more bikes. You might say he’s a bit of a nut.

Full Windsor’s flagship product is its mudguard. It’s aesthetically pleasing and simple, you can attach it with no tools and in seconds which we thought was pretty neat. As a new company, when they came to us, Full Windsor had no real web presence, but they were aiming to create an unorthodox, clever and playful brand.

Mark’s logo, a chimp wearing a ‘full windsor’ business tie, is a great representation of all of those things so we set about expanding on this concept for the site.

Allowing users to navigate the site with a hairy monkey hand seemed like a bold yet reasonably well coordinated idea. So that’s what we did, working wristwatch and all. Swiping through product information, demo’s & reviews could not possibly be any more fun, or as cacophonous. Let’s face it, everybody loves monkeys right?

See for yourself

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Pay with a Tweet

Here’s an innovative idea that scoots around peoples general reluctance to actually pay for digital content online. Instead of parting with your hard earned cash for stuff, you are now able to buy things online with the value of your social network. Yes, there’s gold in them thar hills. Hankering for the latest single from your new favorite band? Why not pay for it with a single tweet? You get your precious mp3, while they get exposure with all your friends and followers. It’s win, win right?

Well the folks over at paywithatweet.com thought so. They’ve built a platform that makes the whole process streamlined and as easy as a single mouse click. In fact they’ve even picked up a One Show Interactive Bronze Pencil for their troubles. While I certainly appreciate progressive & experimental ideas across the ‘webosphere’ I personally can’t imagine anything more self interested and obtuse than spamming all my friends to save 99 cents. I guess I’m traditional that way.

See for yourself

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Smile for the Camera

I can’t for the life of me remember how or why I found this site but these images sure stick in your head. Doug Rickard’s A New American Picture is a selection of images taken by the Google street view car in some of the poorest and most forgotten parts of America.

The images themselves are impressive but it’s the crossover between art and technology that really captivates me. Trawling the myriad of primary source footage that the GSV project has created and then having the ability to pluck such emotive images from basically white noise is quite an effort.

The images have been nicely cropped and graded but it’s the selections themselves that really show the raw desolation of these people’s environments. Crazy stuff. For all The Wire fans out there check out the Baltimore pic, complete with corner boys and all.

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Studio Music

Hi! I’m Al and I’ve just jumped on board the Salted Herring express as the Studio Manager. I really like music so as a way to introduce myself I thought that this site – studiomusic.fm – would be appropriate.

In their own words they are “providing an insight into the creative process of visual
practitioners, through the music that they listen to whilst working.” But all in all it’s just a sweet (and really varied) collection of the tunes that these designers like to listen to while they work matched with examples of their work. A nice little perspective on the similarities and differences between the content that goes in and that which comes out, creatively that is!  Great to leave on in the background.

Enjoy

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Xmas frivolities

As a small agency having a big end of year bash is always a little challenging. So this year we decided to join forces with 2 other party tribes: Creature and Tardis. All 3 are small creative studios with big party appetites.

The theme was Troppolocco: there was a mission, a one man band and a lot of late night nonsense. Creature were fabulous hosts and it was a great end to a HUGE year. Check out the snaps…

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50 Watts

Wondering where you might be able to find hundreds of beautifully illustrated mid-century cover designs? One solution might be to travel to eastern europe and browse the second hand bookstores there. But who really has time for that?

Enter Will Schofield, who’s been busy collecting, scanning and collating such material for some time now over on his site, ’50 Watts’.

Graphic design in publishing has out of necessity always been particularly rich visually, and has a legacy which continues to inspire today. Yes, even for us web designers.

See for Yourself

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Show me non-stop

Another reason why Television just doesn’t cut it any more. Introducing, Show Me Non-Stop. Continuous, full screen video feeds on anything you can muster the words, or interest for. What’s not to like?

See for yourself

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Bad Postcards

Came across this rather extensive Tumblr collection recently while doing some background research for the Great Australian Songbook, which we are currently in development with. In geological terms it’s a real goldmine. But then so are most Tumblr pages these days.

Anywho, if it floats your boat as well then I recommend picking up a companion copy of Martin Parr’s Boring Postcards USA for the coffee table. Rather ironically I find it all to be terribly interesting.

See for Yourself

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In praise of spectacular failure

Oh dear. It’s my inaugural Salted Herring blog post and it’s not even about something digital.

However, as I wandered the streets of Wellington (well, Willis St), I peered through the window of the new Telecom shop.

An extravaganza of design! A fountain of ideas exploding from every angle and all squished into the one shop. It was so unlike a telecommunications store (no doubt the point) I could veritably feel the wee shop blinking in surprise. Much more is clearly more indeed.

Anyway, given what is currently top of mind with Telecom (THAT campaign)..and we won’t even go there with that network launch), in an odd way, this little shop and all the rest have made me start to like Telecom. Probably not for the reasons they intended…but it still worked.

It’s just all so human with its foibles and missing the mark, it made me think about the people behind it. That they are willing to take risks, that they are allowed to and so sometimes they go home at night with that horrible sick feeling (come on, you’ve all felt it).

And, as our friend Seth Godin, says, it’s better than the alternative.

So, failure. The bigger the better I say…just like the little shop, if you’re going to do it, you might as well chuck everything at it.

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